主題：創(chuàng)新?tīng)I(yíng)銷(xiāo)

主講：Delphine MANCEAU

歐洲高等商學(xué)院（ESCP）市場(chǎng)營(yíng)銷(xiāo)教授兼創(chuàng)新?tīng)I(yíng)銷(xiāo)專(zhuān)家；歐洲高等商學(xué)院（ESCP）高層管理教育副院長(zhǎng)

時(shí)間：2014年10月26日（周日早上）

09:30-10:00 am  簽到

10:00-10:15 am  TONGJI-ESCP 項(xiàng)目介紹

10:15-11:30 am  大師講座

地址：上海四平路1239號(hào)同濟(jì)大學(xué)中法中心A101

講座概要：

如何在市場(chǎng)營(yíng)銷(xiāo)中不斷創(chuàng)新？實(shí)施營(yíng)銷(xiāo)創(chuàng)新的重點(diǎn)是什么？TONGJI-ESCP Executive MBA項(xiàng)目邀請(qǐng)了市場(chǎng)營(yíng)銷(xiāo)教授兼創(chuàng)新?tīng)I(yíng)銷(xiāo)專(zhuān)家DelphineMANCEAU舉辦大師講座，教授將結(jié)合多年的專(zhuān)業(yè)研究經(jīng)驗(yàn)以及經(jīng)典案例的分享，和大家一起探討創(chuàng)新?tīng)I(yíng)銷(xiāo)的核心與魅力。

Master Lecture: Marketing of Innovation  

Speaker: Professor Delphine MANCEAU

Dean of Executive Education and Corporate Relations ESCP EUROPE

Time: Sunday, 26th Oct. 2014

09:30-10:00am Registration

10:00-10:15am Introduction

10:15-11:30am Master Class

Venue: Room A101，Sino-French Center, 1239 Siping Road, Tongji University, Shanghai

Lecture Description:

Professor Delphine MANCEAU who is an expert in marketing innovation will tell us how to be innovative in marketing and what will be the key research support, solutions which help bring about competitive advantage and leverage the branding through better marketing and information.

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