天貓雙十一2012年成交額191億元，2013年350億元，在2014年剛剛結(jié)束的“雙十一”里，天貓總交易額為571.12億元，產(chǎn)生2.78億包裹量。今年是阿里集團(tuán)9月赴美國紐交所上市后的第一個(gè)“雙十一”。以阿里集團(tuán)為代表的創(chuàng)新型電子商務(wù)是如何撼動(dòng)傳統(tǒng)的商業(yè)模式？大數(shù)據(jù)對電子商務(wù)的發(fā)展能產(chǎn)生怎樣深遠(yuǎn)的影響？電子商務(wù)在全球范圍內(nèi)又將面臨哪些機(jī)遇與挑戰(zhàn)？本期上財(cái)商學(xué)院國際MBA項(xiàng)目將特邀兩位深受廣大同學(xué)喜愛的雙Paul教授同臺演講，分別從市場營銷視角及財(cái)務(wù)金融視角來為大家解讀大數(shù)據(jù)時(shí)代電子商務(wù)創(chuàng)造的價(jià)值與產(chǎn)生的影響。
值此體驗(yàn)課堂之際，國際MBA項(xiàng)目特邀歷屆校友返回校園，與當(dāng)年攜手共進(jìn)的同學(xué)一起，重溫曾經(jīng)奮筆疾書、細(xì)心聆聽教誨的課堂，回首這片揮灑汗水、留下美好回憶的校園。同時(shí)，校友大使們也將與各位交流心得，分享兩年國際MBA學(xué)習(xí)生涯中點(diǎn)滴的歡樂與收獲。我們誠摯歡迎各位的蒞臨！
日期：2014年12月14日周日
地點(diǎn)：中山北一路369號上海財(cái)經(jīng)大學(xué)圖書館三樓金融實(shí)驗(yàn)室
Agenda:
簽到：13:30-14:00
講座：14:00-15:30
校友大使分享：15:30-15:45
招生說明會(huì)：15:45-16:00
議題摘要：
Prof. Paul Rochette – 市場營銷視角
全球電子商務(wù)現(xiàn)狀及發(fā)展趨勢
電子商務(wù)對傳統(tǒng)業(yè)務(wù)帶來的影響及變革
電子商務(wù)如何利用大數(shù)據(jù)進(jìn)行市場營銷
電子商務(wù)模式下市場營銷戰(zhàn)略如何協(xié)同財(cái)務(wù)金融計(jì)劃
Prof. Paul Bon – 財(cái)務(wù)金融視角
財(cái)務(wù)如何與市場銜接
電子商務(wù)中迅速成長與膨脹的企業(yè)如何控制財(cái)務(wù)風(fēng)險(xiǎn)
企業(yè)價(jià)值評估和股票價(jià)格（阿里集團(tuán)為案例）
電子商務(wù)目前存在的挑戰(zhàn)與機(jī)遇
教授簡介：
Prof. Paul Rochette
MBA - International Business, American Graduate School of International Management
Paul Rochette has been teaching Marketing and Macroeconomics courses in Webster University since 1988. He's also professional at international marketing due to his years of marketing experience in multi-national enterprises. Now he is the senior partner in Summit Economics, providing economic, fiscal, business and market studies and regulatory and expert witness support to the utility, natural resource, government, non profit and other sectors.
Dr. Paul Bon
PhD (University of Amsterdam, The Netherlands)
EMBA (IMD, Switzerland)
Paul P.M. Bon is a Business professional who has over twenty years of experience in Senior Management positions at top ranked Multinational Companies. He worked for SONY (Electronics Industry-Japan), SCA (Forestry, Paper, Pulp and Industrial Packaging-Sweden) and Unilever (Specialty Chemicals- UK). He has served on numerous Boards around the world and is familiar with Corporate cultures in the US, Europe, Asia Pacific and Latin America. Paul is lecturing for MBA and EMBA Programs at NYU-Stern (Shanghai), Duke (Fuqua Business school) Shanghai, and City London-Bank of China (Corporate EMBA) as well as Shanghai University of Finance and Economics one of the best Universities on Economics and Finance in the region.
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