7月20日14:00-16:30， 英國(guó)特許市務(wù)協(xié)會(huì)會(huì)員，前東方?；?美國(guó)總統(tǒng)輪船北亞區(qū)域負(fù)責(zé)人，現(xiàn)上海財(cái)經(jīng)大學(xué)-韋伯斯特大學(xué)國(guó)際MBA項(xiàng)目中執(zhí)教的Peter Tan教授，與您共同分享傳統(tǒng)與現(xiàn)代環(huán)境下的營(yíng)銷傳播對(duì)比。歡迎廣大師生和校友前來(lái)參加，同時(shí)也誠(chéng)邀有志申請(qǐng)上財(cái)國(guó)際MBA項(xiàng)目的社會(huì)各界精英親臨本次體驗(yàn)課堂。

講座主題：Branding & Communications -Old School vs the New Wave
講座時(shí)間：2013年7月20日 星期六 14:00-16:30
講座地點(diǎn)：上海財(cái)經(jīng)大學(xué)中山北一路369校區(qū) 圖書(shū)館3樓 金融實(shí)驗(yàn)室

時(shí)間	內(nèi)容
13:30-14:00	簽到
14:00-15:30	講座
15:30-16:00	Q&A
16:00-16:30	項(xiàng)目簡(jiǎn)介及答疑

Prof. Peter Tan

Background:

Prof. Peter Tan is a professor of the International MBA Program (IMBA) by Shanghai University of Finance and Economics and Webster University. As a Singaporean trained from CIM (Chartered Institute of Marketing, UK) Member of the Chartered Institute ofMarketing (CIMUK), who holds an MBA from Australia and a Masters of Science in International marketing from UK, he has accumulated over 25 years of industry experience in the area of marketing, branding & communications. He has worked in the Asia Pacific region for international marketing communication groups HAVAS & WPP. His last position was the regional North Asia head for marketing in NOL- APL & APL Logistics - a global shipping and logistic firm. Prof. Tan has been stationed in China for at last 18 years, doing strategic marketing, consulting, branding and communication work, with sound understanding of working culture and customs in China and around Asia.

報(bào)名電話：400-021-0008